Know which products actually make money
Profit per product, variant and SKU — after shipping, fees and every cost. The bestseller that loses money has nowhere to hide.
Built for Shopify · Made for DTC
Your whole DTC Shopify growth team. One app.
profitadsemailstorefront
Canopy reads your real numbers, then does the actual work — designs and launches the ads, writes and designs the email, fixes the store. Every move measured in profit. Every move approved by you.
Unlike a dashboard, it does the work. From $24.50/mo as a founding member.
Profit & lossLast 30 days · vs prior 30 · ex-VAT
Net sales
$48,210 ▲ 8.2%
after refunds & tax
Profit after ads
$9,842 ▲ 3.1%
what you actually kept
New customer cost
$18.40 ▼ 5.4%
break even at $24.60
StatementThis monthPriorΔ
Net sales$48,210$44,556+8.2%
COGS + shipping$21,410$20,105+6.5%
Marketing$11,240$11,873−5.3%
Net profit$9,842$9,546+3.1%
Every line expands to its parts — and every number states its basis.
Products P&LProfit after every cost · 30 days
ProductSalesProfitMargin
Alarm-2 Kit$12,480$4,11033%
Travel Case$6,910$2,93042%
Window Sensor 4-pk$5,650$1,58528%
Refill 3-pack$4,140−$212−5%
The bestseller that loses money has nowhere to hide — the Refill 3-pack goes underwater on shipping. Canopy flags it in your feed.
Orders P<he cost stack of every order
OrderRevenueCostsProfit
#4821$96.40$52.10$44.30
#4820$41.00$38.65$2.35
#4819$28.50$31.20−$2.70
#4818$212.00$118.44$93.56
Product cost, shipping, fees, refunds — decomposed per order, adding up exactly to your P&L.
Lifetime valueProfit per customer by cohort · ÷ CAC
CohortM0M1M3M6M12
Feb$19$24$31 ●$38$46
Mar$18$23$29 ●$36—
Apr$21$27 ●$33——
May$17$22———
● marks the month each cohort pays back its acquisition cost. April broke even in month one.
Repeat behaviorDo they come back — and when?
Median time between first and second order: 47 days — which is exactly when your winback email should land.
What-if plannerYour real cohort curves, projected forward
New customers / mo
632
12-month revenue
$741k
12-month profit
$96k
Drag the dials — new cohorts earn down your actual LTV curves, not an industry average.
CostsThe inputs your profit math runs on
Cost ruleApplies toAmountSource
Unit COGSAll SKUsper-SKUShopify
ShippingPer order$4.90rule
Payment feesPer order2.9%+30¢rule
WarehouseMonthly$1,400fixed
Import costs from Shopify in one click; coverage is tracked — 99% of order lines costed on this store.
TargetsYour goal, compiled into rules
"Break even on the first order within 30 days."
CPA cap $24.60ROAS floor 2.5×Daily budget cap $180Breakeven window 30d
Plain English in, hard numbers out — and every ad, email and fix is judged against them daily.
Losing moneyAds · Meta
"Alarm-2 Prospecting" is spending $50/day at 1.4× return
Your target needs 2.5× to break even within 30 days. Cutting the budget stops the bleed while keeping it alive to retest.
Daily budget$50.00→$35.00· est. saves $312/mo
✓ Within your caps✓ Under daily limit✓ Account connected
This is the live product — click around. Every tab is real in the app today.
The creative engine
Ads designed by something that's read your P&L.
Creative tools can't see your numbers. Analytics tools can't make you an ad. Canopy is the only app that does both — one brain with the full picture of your business.
So it designs the static, writes the copy, builds the campaign and launches it paused — briefed by your margins, your winning angles, and the exact number an ad must clear to make you money. Then it judges the result every day, like everything else.
target CPA $24.60winning angle: durabilityaudience: cold prospectingasset: lifestyle shots ranked 1–3
"Set it once. Sleep better for years."
"$0.09 a night to never worry again."
"12,000 homes. Zero break-ins."
The same engine writes and designs your email — flows and campaigns, drafted in your email platform, edited in-app, sent only by you. SMS included. Static ads today; video is on the roadmap. All of it fed by your asset library: every image you own, auto-tagged and searchable, so the best shot always surfaces first.
The asset library
Your Google Drive is the library now.
Your best creative already lives in a Drive folder. Connect it once and everything inside — subfolders included — becomes a searchable library. Access is read-only, and your files never leave Drive: Canopy keeps a reference, not a copy.
It stays current on its own. Drive tells Canopy the moment files change, so the shot your photographer drops in shows up in your library moments later — then it's tagged and searchable like everything else.
one folder, one consent screensubfolders includedread-onlyfiles stay in Driveinstant sync is on
unbox-b-roll_02.mp4just landed in Drive
porch-install_041.jpg
founder-story_take3.mp4
This is the library the creative engine draws on — every file tagged by what's actually in it: the product, who's in the shot, the setting, the format. So the right image feeds the right ad, and no photo shoot gets forgotten.
The switch that pays for itself
Everything your profit tool does. Then it acts.
Keep the income statement, the product profit, the cohorts and the forecasts you rely on — and stop paying a second bill for an app that only watches.
Capability
Your profit
analytics appyou know the one *
analytics appyou know the one *
Canopy
The numbers
Real-profit P&L, reconciled to your orders
✓
✓
Per-product and per-order profit
✓
✓
Customer lifetime value, by cohort
✓
✓
Repeat-purchase behavior
✓
✓
Profit forecast with a what-if planner
✓
✓
The work
Designs your ad creative — copy, image, hook
—
✓
Builds, launches and manages Meta campaigns
—
✓
Writes and designs email + SMS flows and campaigns
—
✓
Audits and fixes storefront leaks
—
✓
Asks you before every single change
—
✓
* If you're paying monthly for the profit-analytics app you're thinking of right now — yes, that one. Your numbers transfer in an afternoon, and they'll match: we verify against the same stores side by side.
How it works
Set the goal. Approve the work. Keep the profit.
STEP 01
Say the goal in plain English
"Break even on the first order within 30 days." Canopy turns it into
hard numbers — cost caps, return floors, budget limits — that every part of the app obeys.
STEP 02
Canopy builds the work
Ad creative designed and staged. Email flows written and designed in draft.
Storefront fixes prepared. Real work across every channel — waiting for your yes.
STEP 03
You approve. It learns.
Every change is judged daily against your real profit. Losers get flagged,
winners get scaled — and it remembers what worked for your store.
What it does
Built for the questions you actually ask.
Catch losing ads before they eat the month
Every ad judged daily against your breakeven. New tests designed, built and launched paused — budgets change only with your approval.
Email and SMS that writes and designs itself
Missing flows found; campaigns and automations drafted and designed in your email platform. You press send.
See what a customer is really worth
Lifetime value by the month you won them, in profit — and exactly when each group pays back what you spent to get them.
Every image you own, found in seconds
Your whole media library synced and auto-tagged by what's actually in each shot — so the right image feeds the right ad, and no photo shoot gets forgotten.
A store that fixes its own leaks
Broken titles, missing images, lost trust signals — found, prioritised by revenue impact, and fixed with one approved click.
Straight answers
How we're different, plainly.
✓
Paid from day one — no fake free tier
A real tool at an honest price beats a crippled free plan designed to upsell you. 30-day money-back, no questions.
✓
No performance fee, ever
Flat monthly price. When Canopy grows your profit, you keep the growth.
✓
Cancel anytime
Uninstall and billing stops. Your data stays yours; your credentials are wiped.
✓
Every change previewed, logged and undoable
A full activity log with the exact before → after of every action, and an Undo where the platform allows one.
✓
Honest numbers or no numbers
Every figure states its basis. If data is stale or missing, Canopy says so instead of guessing.
Nothing touches your store
without your yes.
…unless you want it to.
✓ No emergency stop active
✓ Allowed on your plan
✓ Within your caps
✓ Approved by a human
✓ Account connected
✓ Details check out
Six safety checks re-run at the moment of approval — nothing executes if any fail, and everything is logged forever. Start approve-everything; hand Canopy standing approval action-by-action as it earns your trust. One kill switch takes it all back.
Pricing
Pay for how much Canopy does.
Every plan sees your full numbers. The tier sets how much work Canopy does on your behalf. Paid from day one, 30-day money-back, no lock-in.
Pulse
stores up to $50k/mo
Canopy sees, you act
The full profit brain — P&L, product profit, LTV, behavior, forecasts, targets. Read-only.
Includes 10 designs a month
Profit
Grow
$50k–250k/mo
+ runs your Meta ads
Creative designed, campaigns built and managed — approve-first, launch-paused. Plus email gap analysis.
Includes 100 designs a month
ProfitAds
Most popular
Autopilot
$250k–1M/mo
Runs ads, email + storefront
The full growth team — every channel worked end to end, judged daily, every move approved by you.
Includes 500 designs a month
ProfitAdsEmailStore
Scale
$1M+/mo
+ multi-store & onboarding
Everything in Autopilot, consolidated multi-store, and done-with-you onboarding.
Includes 2,000 designs a month
ProfitAdsEmailStore
Founding Member — 50% off, locked in
The first 100 stores keep half price on every plan for as long as they're subscribed. Join the waitlist to claim a spot at launch.
Billing runs through Shopify's own system — nothing is charged until you approve it there. Upgrades apply instantly; your data is already analysed on every plan. A design = one ad or email created for you. Most stores never hit their monthly cap — and if you ever do, top-ups run through Shopify too, with a spending cap you set.
Your growth team, minus the agency bill.
Connect your store, set one plain-English target, and watch Canopy go to work — every move yours to approve.
Join the founding waitlist